Digital Marketing Manager, Performance Media

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Job Title: Digital Marketing Manager, Performance Media

Company Name:	Levi Strauss & Co.
Location:	San Francisco, CA
Position Type:	Full Time
Post Date:	04/06/2022
Expire Date:	03/22/2026
Job Categories:	Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Engineering, Healthcare, Practitioner and Technician, Human Resources, Information Technology, Internet/E-Commerce, Manufacturing and Production, Retail/Wholesale, Sales, Executive Management, Quality Control, Research & Development, Medical, Environmental, Web Technology, Nonprofit and Volunteer Services

Job Description

Digital Marketing Manager, Performance Media
<h2>JOB DESCRIPTION</h2>You're an original. So are we. We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world. Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™ We are looking for an experienced Performance Marketing Manager to drive best-in-class direct response strategy for Levi.com, app, and stores. This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves working closely with cross-functional team members and other partners. The ideal candidate will be a team player looking to drive strong performance and directly manage the growth of a team. This position reports to the Senior Manager, Performance Marketing.<h2> Responsibilities</h2><ul><li>Lead largest paid media channel strategy and performance - driving business results for Levi.com</li><li>Manage Google Ads ecosystem (Paid Search, Shopping Engines, Display, Video, App) with future opportunity to own additional channels</li><li>Identify testing and strategic opportunities to capture added value and improve efficiency</li><li>Bridge digital marketing efforts and in-store traffic activity</li><li>Grow Levi's app users and revenue through paid media</li><li>Partner with Brand and Creative teams to ensure that Levi's marketing assets come to life and reflect brand values</li><li>Work with partners such as merchants, pricing and promotions teams, business analysts, and engineers to identify media and messaging opportunities</li><li>Manage and mentor a team of 2-3 digital marketers to support the program</li></ul><h2> Requirements</h2><ul><li>Bachelor's degree in Business, Marketing, or related field</li><li>5+ years of experience in digital marketing, ideally in an ecommerce environment</li><li>3+ years of hands-on experience managing paid advertising campaigns in Google Ads</li><li>Experience managing small teams</li><li>App campaign and MMP knowledge helpful</li><li>Knowledgeable about attribution strategy, incrementality testing, and LTV analysis</li><li>Familiar with applying first and third-party data to drive consumer insights and audience strategies</li><li>Excellent quantitative analytics skills</li><li>Leadership acumen, with a focus on developing talent</li><li>'Test and learn' mentality</li><li>Strong collaboration skills and experience partnering with agencies, vendors, and internal teams </li></ul>We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:<ul><li>401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.</li><li>Five hours of paid volunteer time per month with nonprofit organizations</li><li>Product discount of 60% off regular-price merchandise</li><li>Paid Family Leave </li></ul>Levi Strauss & Co. is proud to be an Equal Opportunity / Affirmative Action Employer. We are committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category. Minorities, females, people with disabilities and veterans are highly encouraged to apply. Currently, LS&CO requires proof of being fully vaccinated for COVID-19 as a condition of commencing employment, except in those jurisdictions where prohibited by law. Medical or religious accommodations, or other exemptions that may be required by applicable law, will be approved when properly supported. Further information is provided during the recruitment process. *LI-Remote<h2>EOE M/F/Disability/Vets</h2><h2></h2><h2>LOCATION</h2>San Francisco, CA, USA<h2></h2><h2>FULL TIME/PART TIME</h2>Full time<h2><a href="http://wd5.myworkday.com/levistraussandco/d/task/1422$6600.htmld" target="_blank">Current LS&Co Employees, apply via your Workday account.</a></h2>

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Company Name:

Levi Strauss & Co.

Website:

https://levistraussandco.wd5.myworkdayjobs.com/en-US/External/job/HQ-Office-San-Francisco-CA-USA/Digital-Marketing-Manager--Performance-Media_R-0085659

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