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Job Title: VP, General Manager
Company Name: Sinclair Broadcast Group
Location: Fresno, CA United States
Position Type: Full Time
Post Date: 01/07/2026
Expire Date: 02/13/2026
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Finance/Economics, Financial Services, Insurance, Military, Other / General, Sales, Executive Management, Broadcasting/Communications, Research & Development
Job Description
VP, General Manager

Are you a General Manager or Sales Manager who gets true satisfaction in helping others grow? Can you spot the best sales talent anywhere? Do you have a successful track record of taking your station to new sales heights? If you answer yes to these questions, YOU NEED TO APPLY BELOW. Sinclair has an exciting opportunity for a talented General Manager for our stations in (enter city and state). This is not a desk job! The successful candidate will have a commitment to new business development with pointed and aggressive sales techniques. We are looking for experienced General Managers or Sales Managers who are ready to take the next step.


In this position you will:



  • Manage the physical, human and financial assets of the station

  • Achieve budgeted financial goals and grow station's revenue share

  • Help increase the station's viewing audience by serving the interests of the community

  • Protect the station's license through strict adherence to FCC rules and regulations

  • Train, manage, and motivate all station personnel including sales staff

  • Manage television sales for the station including local, new business and new media

  • Train sales team to sell products and services via Digital Solutions and Mobile Marketing

  • Lead sales promotions and develop non-traditional revenue sources

  • Manage employee relations and station relations

  • Manage and control sales revenue by developing strong relationships with local clients


Requirements:



  • 4-7 years experience in a similar role in a TV station or in a Sr. Television Management role

  • Hands on TV advertising sales and operational background a must

  • Strong and positive leadership skills required

  • Highly skilled leader, negotiator and motivator

  • Strong digital acumen with understanding how to leverage emerging technologies, including AI

  • A minimum of 5 years management experience required

  • Excellent written and oral communication skills are a must

  • Word, Excel, PowerPoint and OSI preferred.


 


EEO AND INCLUSIVITY:


Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.


 


The base salary compensation range for this role is $190,000 to 210,000. This position is also eligible to earn bonuses. Final compensation for this role will be determined by various factors such as a candidates relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.


 

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Contact Information
Company Name: Sinclair Broadcast Group
Website:https://edyy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/%20/job/15783
Company Description:

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