Senior Brand & Customer Marketing Specialist, Air & Water

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Job Title: Senior Brand & Customer Marketing Specialist, Air & Water

Company Name:	GE Appliances
Location:	Louisville, KY
Position Type:	Full Time
Post Date:	01/19/2026
Expire Date:	03/23/2026
Job Categories:	Computers, Software, Engineering, Information Technology, Manufacturing and Production, Executive Management

Job Description

Senior Brand & Customer Marketing Specialist, Air & Water
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? The Brand & Customer Marketing Specialist, Air & Water will lead efforts to develop key distributor and dealer customers in the HVAC and Plumbing channel for the West region and support our key national customers, plus own key marketing projects to develop the GE/Haier brand. The role’s primary focus will be on customer development and key responsibilities include partnering with sales, brand and product teams to lead the dealer program education and training, fuel dealer conversion, maximize co-op utilization, and optimize fund usage to deliver a strong ROI. This role will work with its west and national sales counterparts to further develop the GE, Haier, and/or Air & Water brands by leading projects such as activation of tradeshows, website strategy, seasonal programs, digital marketing campaigns, new product launches, and more. The ideal candidate has experience leading and influencing across internal and external organizational structures, a passion for customer service and growing the business, and a proven track record of getting things done.<h2></h2><h2>Position</h2>Senior Brand & Customer Marketing Specialist, Air & Water<h2></h2><h2>Location</h2>USA, Louisville, KY<h2>How You'll Create Possibilities</h2><div>RESPONSIBILITIES:</div>Field Marketing: Partner with our customers to create winning strategies, executions, and local marketing that grow our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc.Internal Relationship Builder: Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs.External Relationship Builder: Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market.Digital Marketing: Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more.Trade Show Activation: Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy.Data, Analytics, KPIs: Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges.Budget Management: Manage budget for region and key projects.<h2>What You'll Bring to Our Team</h2>Minimum Qualifications<ul><li>Bachelor’s degree from an accredited university or college</li><li>5 years of experience in one or more of the following areas: Marketing, Sales, Commercial or other relevant area</li><li>Experience supporting customer teams or managing multiple stakeholders</li><li>Demonstrated ability to manage strategic or tactical marketing plans</li><li>Articulate and effective communicator</li><li>Excellent interpersonal skills and strong presentation skills</li><li>Team player; committed to helping create an inclusive team environment</li><li>Energetic, positive, self-starter</li><li>Demonstrated excellence in time management, planning and detail oriented</li><li>Must be willing and able to travel 10-25%</li></ul>Preferred Qualifications<ul><li>Experience in HVAC, Plumbing, or other Home Services</li></ul><h2>Our Culture</h2>Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.SIf you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com

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GE Appliances

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https://haier.wd3.myworkdayjobs.com/en-US/GE_Appliances/details/Senior-Brand---Customer-Marketing-Specialist--Air---Water_REQ-24739

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